E-Commerce Slang Terms & Lingo (With Examples)

Written by Gabriel Cruz - Foodie, Animal Lover, Slang & Language Enthusiast

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Welcome to our comprehensive guide to E-Commerce Slang Terms & Lingo! In this article, we’ll dive into the world of e-commerce jargon, demystifying the terminology and providing clear definitions along with real-life examples.

Whether you’re a seasoned e-commerce entrepreneur or just starting your online business journey, understanding these terms is crucial for staying ahead in the competitive e-commerce landscape.

From “Abandoned Cart” to “Lookalike Audience,” we’ve got you covered with easy-to-understand explanations and practical usage examples in an e-commerce context.

So, let’s embark on this educational journey and unravel the language of e-commerce together!

Abandoned Cart

Definition: An abandoned cart refers to a situation where a customer adds items to their online shopping cart but leaves the website without completing the purchase.

Example: The e-commerce store noticed a high rate of abandoned carts and implemented an email campaign to encourage customers to return and complete their purchases.

Affiliate Marketing

Definition: Affiliate marketing is a performance-based marketing strategy where individuals or businesses earn commissions by promoting products or services of other companies.

Example: The e-commerce website partnered with influencers for affiliate marketing, offering them a percentage of sales generated through their unique referral links.


Definition: B2B stands for “business-to-business” and refers to transactions or interactions between two businesses rather than between a business and individual consumers.

Example: The e-commerce platform specialized in B2B solutions, providing a seamless online ordering system for wholesalers and manufacturers.


Definition: B2C stands for “business-to-consumer” and represents transactions or interactions between a business and individual consumers.

Example: The e-commerce company focused on B2C sales, offering a wide range of consumer products through their online store.


Definition: A backorder occurs when a customer places an order for a product that is temporarily out of stock, and the item is reserved for future delivery once it becomes available again.

Example: The e-commerce store allowed customers to place backorders for popular items, ensuring they would receive the product as soon as it was restocked.

Big Data

Definition: Big data refers to large volumes of structured and unstructured data that can be analyzed to uncover patterns, trends, and insights for business decision-making.

Example: The e-commerce company utilized big data analysis to understand customer behavior, optimize marketing campaigns, and improve inventory management.

Brick and Click

Definition: Brick and click, also known as click-and-mortar, refers to businesses that have both physical retail stores (brick-and-mortar) and an online presence (click).

Example: The brick and click retailer offered customers the convenience of shopping online or visiting their physical stores, providing a seamless shopping experience across channels.

Call to Action (CTA)

Definition: A call to action (CTA) is a prompt or instruction that encourages website visitors or users to take a specific action, such as making a purchase, subscribing, or signing up.

Example: The e-commerce website placed a prominent CTA button on their product pages, inviting visitors to “Add to Cart” and complete their purchase.

Churn Rate

Definition: Churn rate, also known as customer attrition rate, is the percentage of customers who stop using or purchasing from a business over a specific period of time.

Example: The e-commerce company closely monitored their churn rate to identify reasons for customer disengagement and implemented strategies to improve customer retention.


Definition: Click-and-mortar, also known as brick and click, refers to businesses that have both physical retail stores (brick-and-mortar) and an online presence (click).

Example: The click-and-mortar retailer allowed customers to order products online for in-store pickup, blending the convenience of online shopping

with the option to try or collect items in person.

Click-Through Rate (CTR)

Definition: Click-through rate (CTR) is a metric that measures the percentage of people who click on a specific link or advertisement, typically presented as a ratio of clicks to impressions.

Example: The e-commerce store analyzed the CTR of their email marketing campaigns to assess the effectiveness of different subject lines and content variations.

Conversion Rate

Definition: Conversion rate refers to the percentage of website visitors who complete a desired action, such as making a purchase, signing up, or filling out a form.

Example: The e-commerce website optimized their checkout process to increase the conversion rate and reduce the number of abandoned carts.

Cost per Acquisition (CPA)

Definition: Cost per acquisition (CPA) is a metric that measures the average cost incurred by a business to acquire a new customer, calculated by dividing the total marketing costs by the number of new customers.

Example: The e-commerce company analyzed their CPA to determine the profitability of their marketing campaigns and allocate resources more effectively.

Cost per Click (CPC)

Definition: Cost per click (CPC) is the amount of money a business pays each time a user clicks on their online advertisement.

Example: The e-commerce retailer set a maximum CPC bid for their pay-per-click advertising campaign, ensuring they stayed within their allocated advertising budget.

Customer Lifetime Value (CLV)

Definition: Customer lifetime value (CLV) is the predicted net profit attributed to the entire future relationship with a customer, taking into account their repeat purchases and loyalty.

Example: The e-commerce store focused on enhancing customer experience to increase CLV by fostering long-term relationships and encouraging customer loyalty.


Definition: Dropshipping is an order fulfillment method where an e-commerce store doesn’t keep products in stock but instead transfers customer orders to a third-party supplier who directly ships the products to the customer.

Example: The e-commerce entrepreneur started a dropshipping business, relying on suppliers to handle inventory and shipping logistics while focusing on marketing and customer service.

Dynamic Pricing

Definition: Dynamic pricing is a pricing strategy where the price of a product or service adjusts in real-time based on various factors such as demand, competition, and customer behavior.

Example: The e-commerce platform utilized dynamic pricing algorithms to optimize prices, ensuring competitiveness while maximizing profits based on market demand fluctuations.


Definition: E-tail, short for electronic retail, refers to the online sale of products or services through electronic channels, typically via e-commerce websites.

Example: The e-tail industry experienced significant growth in recent years as consumers increasingly preferred the convenience of shopping online over traditional retail stores.

Ecommerce Analytics

Definition: Ecommerce analytics involves the collection, measurement, analysis, and interpretation of data related to e-commerce activities, with the goal of deriving insights to improve business performance and decision-making.

Example: The e-commerce company used advanced analytics tools to gain a deep understanding of their customers’ behavior and preferences, enabling them to make data-driven marketing and sales decisions.


Definition: Fulfillment refers to the process of receiving, processing, packaging, and delivering customer orders in a timely and accurate


Example: The e-commerce retailer invested in an efficient fulfillment system to ensure orders were dispatched quickly and customers received their purchases promptly.


Definition: Geo-targeting is a marketing technique that delivers content, advertisements, or promotions to specific individuals based on their geographic location.

Example: The e-commerce company employed geo-targeting to display location-specific offers and promotions, tailoring their marketing messages to the preferences and needs of customers in different regions.

Influencer Marketing

Definition: Influencer marketing involves collaborating with influential individuals or personalities in a specific industry or niche to promote products or services and reach a wider audience.

Example: The e-commerce brand partnered with popular influencers on social media platforms to create authentic and engaging content that resonated with their target audience, driving brand awareness and sales.

Inventory Management

Definition: Inventory management involves overseeing the flow, storage, and tracking of products within an e-commerce business, ensuring optimal stock levels to fulfill customer orders while minimizing costs.

Example: The e-commerce company implemented an automated inventory management system to track stock levels, alerting them when items were running low and facilitating timely replenishment.


Definition: A keyword is a specific word or phrase used to search for information on search engines, and it plays a crucial role in search engine optimization and online advertising.

Example: The e-commerce website conducted keyword research to identify relevant and high-ranking keywords to include in their product descriptions and website content.

Landing Page

Definition: A landing page is a standalone web page specifically designed to capture visitors’ attention and encourage them to take a specific action, such as making a purchase or subscribing to a newsletter.

Example: The e-commerce company created a captivating landing page featuring a limited-time discount offer to drive conversions and capture leads.

Long-Tail Keyword

Definition: A long-tail keyword is a highly specific and targeted keyword phrase that typically contains three or more words, often used to target niche markets and attract qualified traffic.

Example: The e-commerce store optimized their product pages for long-tail keywords to reach customers searching for unique and specific products, resulting in higher conversion rates.


Definition: M-commerce, short for mobile commerce, refers to the buying and selling of goods and services through mobile devices, such as smartphones and tablets.

Example: The e-commerce company developed a mobile app and optimized their website for mobile devices to provide a seamless shopping experience for customers on the go.


Definition: A marketplace is an online platform that connects multiple sellers and buyers, facilitating transactions and often providing additional services such as payment processing and customer support.

Example: The e-commerce marketplace allowed individual sellers to list their products, providing a wide range of options for customers to choose from in one centralized location.

Multichannel Marketing

Definition: Multichannel marketing refers to the practice of using multiple marketing channels, such as websites, social media, email, and offline methods, to engage with customers and promote products or services.

Example: The e-commerce retailer implemented a multichannel marketing strategy, leveraging various platforms and channels to reach a broader audience and drive customer engagement.

Net Promoter Score (NPS)

Definition: Net

Promoter Score (NPS) is a customer loyalty metric that measures the likelihood of customers recommending a company or product to others, typically measured through a survey.

Example: The e-commerce business regularly surveyed customers to assess their satisfaction and loyalty, using the Net Promoter Score to track improvements and identify areas for enhancement.


Definition: Omnichannel refers to a seamless and integrated approach that provides a consistent customer experience across multiple channels and touchpoints, including online, offline, and mobile platforms.

Example: The e-commerce brand adopted an omnichannel strategy, allowing customers to browse products online, make purchases in-store, and access personalized recommendations through their mobile app.

Organic Traffic

Definition: Organic traffic refers to website visitors who arrive at a website through unpaid, natural search engine results, as opposed to paid advertising.

Example: The e-commerce website focused on search engine optimization (SEO) to increase organic traffic, resulting in higher visibility and a steady stream of potential customers.

Pay Per Click (PPC)

Definition: Pay per click (PPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked, typically used to drive traffic and generate leads.

Example: The e-commerce business allocated a portion of their marketing budget to PPC campaigns, bidding on relevant keywords to display their ads prominently in search engine results.

Point of Sale (POS)

Definition: Point of sale (POS) refers to the physical or virtual location where a transaction is completed, typically involving the exchange of payment for goods or services.

Example: The e-commerce store integrated their online and offline systems, ensuring a seamless point of sale experience for customers, whether they purchased in-store or online.


Definition: Retargeting, also known as remarketing, is a marketing strategy that involves displaying advertisements to individuals who have previously interacted with a website or shown interest in a product.

Example: The e-commerce retailer implemented retargeting campaigns to reach potential customers who had previously visited their website, reminding them of products they had viewed and enticing them to return and make a purchase.

Return on Investment (ROI)

Definition: Return on investment (ROI) is a performance metric that measures the profitability of an investment by calculating the ratio of net profit to the cost of the investment.

Example: The e-commerce company analyzed the ROI of their marketing campaigns to determine the most effective channels and allocate resources accordingly to maximize their return on investment.

Search Engine Marketing (SEM)

Definition: Search engine marketing (SEM) is a form of online advertising that promotes websites by increasing their visibility in search engine results pages through paid advertisements and optimization techniques.

Example: The e-commerce business employed search engine marketing strategies to increase their website’s visibility, driving traffic and attracting potential customers through targeted keyword advertising.

Search Engine Optimization (SEO)

Definition: Search engine optimization (SEO) is the practice of optimizing a website’s content, structure, and technical aspects to improve its visibility and ranking in search engine results pages.

Example: The e-commerce store invested in SEO to enhance their website’s organic search visibility, resulting in higher rankings for relevant keywords and increased organic traffic.

Social Commerce

Definition: Social commerce refers to the buying and selling of

products or services directly through social media platforms, incorporating elements of e-commerce into social networking.

Example: The e-commerce brand leveraged social commerce by allowing customers to browse and purchase products directly within popular social media platforms, streamlining the buying process.


Definition: Upselling is a sales technique where a business encourages customers to purchase a more expensive or upgraded version of a product or add complementary items to increase the total order value.

Example: The e-commerce website implemented upselling tactics by suggesting related products or offering discounts on higher-priced options during the checkout process, increasing the average order value.

User Experience (UX)

Definition: User experience (UX) refers to the overall experience and satisfaction that users have when interacting with a website, application, or digital product.

Example: The e-commerce company prioritized user experience by designing an intuitive and user-friendly website, ensuring smooth navigation, quick load times, and streamlined checkout processes.

User Interface (UI)

Definition: User interface (UI) refers to the visual elements, design, and layout of a website, application, or digital product through which users interact and engage with the system.

Example: The e-commerce platform invested in a modern and visually appealing user interface, providing customers with a visually pleasing and intuitive shopping experience.


Definition: Wholesaling refers to the sale of goods or products in large quantities to retailers, businesses, or other wholesalers, typically at a lower unit price than individual purchases.

Example: The e-commerce company specialized in wholesaling, supplying bulk quantities of products to retail stores and businesses at competitive prices.


Definition: A wishlist is a feature on e-commerce websites that allows users to create and save a personalized list of desired products for future reference or purchase.

Example: The e-commerce store implemented a wishlist feature, enabling customers to save products they were interested in and receive notifications when those items went on sale.


Definition: Cross-selling is a sales technique where a business encourages customers to purchase additional or related products to complement their initial purchase.

Example: The e-commerce retailer implemented cross-selling strategies by suggesting complementary products or offering discounted bundles during the checkout process, increasing the overall purchase value.


Definition: A chargeback occurs when a customer disputes a credit card transaction and requests a refund from the card-issuing bank, often due to issues such as fraudulent activity or unsatisfactory product quality.

Example: The e-commerce store faced an increase in chargebacks due to instances of fraudulent transactions, prompting them to implement stricter security measures and verification processes.


Definition: Checkout refers to the process where customers review their selected items, provide necessary information, and complete the purchase transaction.

Example: The e-commerce website streamlined their checkout process, allowing customers to quickly and securely enter shipping and payment information, resulting in a smooth and hassle-free buying experience.

Customer Acquisition Cost (CAC)

Definition: Customer acquisition cost (CAC) is a metric that calculates the average cost a business incurs to acquire a new customer, taking into account marketing and sales expenses.

Example: The e-commerce company analyzed their CAC to evaluate the effectiveness of different marketing channels and campaigns, optimizing their budget allocation to achieve a higher

return on investment.


Definition: A catalog is a comprehensive listing or collection of products or services offered by a business, often presented in a printed or digital format.

Example: The e-commerce retailer published an online catalog showcasing their wide range of products, allowing customers to browse and explore the available options.


Definition: Cookies are small files stored on a user’s device by a website, containing data such as preferences, browsing history, and login information to enhance the browsing experience and provide personalized content.

Example: The e-commerce website used cookies to remember a user’s shopping cart contents, making it easier for them to resume their shopping experience after leaving and returning to the site.

Data Mining

Definition: Data mining is the process of discovering patterns, insights, and relationships within large datasets to extract valuable information and make informed business decisions.

Example: The e-commerce company employed data mining techniques to analyze customer behavior, identify trends, and personalize product recommendations based on past purchases and preferences.

Digital Wallet

Definition: A digital wallet, also known as an e-wallet, is a virtual wallet that allows users to securely store payment information, such as credit card details or cryptocurrency, for convenient and secure online transactions.

Example: The e-commerce platform integrated popular digital wallets, enabling customers to make quick and secure purchases using their preferred payment methods.

Discount Code

Definition: A discount code, also known as a coupon code or promo code, is a series of alphanumeric characters that customers can enter during checkout to receive a specified discount or promotional offer.

Example: The e-commerce store offered exclusive discount codes to their newsletter subscribers, encouraging repeat purchases and rewarding customer loyalty.


Definition: Encryption is the process of encoding data or information in such a way that only authorized parties can access and understand it, providing security and confidentiality.

Example: The e-commerce website implemented strong encryption protocols to protect customer information, such as credit card details, during online transactions, ensuring data privacy and security.

Flash Sale

Definition: A flash sale is a limited-time promotion or discount offered by an e-commerce store, typically lasting for a short duration to create a sense of urgency and drive immediate sales.

Example: The e-commerce retailer organized a flash sale, offering steep discounts on select products for a 24-hour period, resulting in a surge of online orders.


Definition: Freemium is a business model where a basic version of a product or service is offered for free, while premium features or additional content are available for a fee.

Example: The e-commerce platform adopted a freemium model, allowing users to create a free account with limited features and offering premium subscriptions with advanced functionalities for a monthly fee.

Google Analytics

Definition: Google Analytics is a web analytics tool provided by Google that tracks and reports website traffic, user behavior, conversions, and other relevant metrics to help businesses analyze and optimize their online performance.

Example: The e-commerce company integrated Google Analytics into their website to gain insights into visitor demographics, traffic sources, and conversion rates, enabling data-driven decision-making.

Inventory Turnover

Definition: Inventory turnover, also known as stock turnover, is a financial metric that measures the number of

times a company sells and replaces its inventory within a specific period, indicating the efficiency of inventory management.

Example: The e-commerce retailer monitored their inventory turnover ratio to ensure optimal stock levels, reducing the risk of stockouts or excessive inventory holding costs.

Mobile Optimization

Definition: Mobile optimization involves designing and adapting websites, applications, and digital content to provide a seamless and user-friendly experience for mobile device users.

Example: The e-commerce store prioritized mobile optimization, employing responsive design and optimizing page load times to ensure a smooth and intuitive shopping experience for customers accessing the site on their smartphones or tablets.


Definition: Pageviews represent the number of times a particular webpage is viewed by visitors, providing insights into user engagement and website traffic patterns.

Example: The e-commerce website analyzed pageviews for different product categories to identify popular items and optimize product placement and promotions.

Payment Gateway

Definition: A payment gateway is a secure online service that handles the authorization and processing of payment transactions between a buyer and a seller, ensuring the secure transfer of funds.

Example: The e-commerce platform integrated multiple payment gateways, offering customers various options to securely complete their online purchases, including credit cards, digital wallets, and bank transfers.


Definition: Personalization involves tailoring and customizing the user experience, content, and recommendations based on individual preferences, behavior, and demographic information.

Example: The e-commerce site utilized personalization techniques by displaying product recommendations based on a customer’s browsing history, purchase history, and demographic profile, increasing the chances of relevant product discovery and conversion.

Privacy Policy

Definition: A privacy policy is a legal document that outlines how a company collects, uses, stores, and protects personal information gathered from customers or website visitors.

Example: The e-commerce website prominently displayed a comprehensive privacy policy, assuring customers that their personal data would be handled securely and transparently, building trust and compliance.

Referral Marketing

Definition: Referral marketing is a strategy that encourages and incentivizes customers to refer friends, family, or colleagues to a business, promoting word-of-mouth recommendations and customer acquisition.

Example: The e-commerce retailer implemented a referral marketing program, offering discounts or rewards to customers who referred new customers, resulting in a network effect and increased customer acquisition.

Shopping Cart

Definition: A shopping cart is a virtual cart or basket on an e-commerce website that allows customers to add and store products for eventual purchase.

Example: The e-commerce store implemented a user-friendly shopping cart feature, enabling customers to add, remove, and modify items, review their selections, and proceed to checkout when ready.

Split Testing

Definition: Split testing, also known as A/B testing, is a method of comparing two or more variations of a webpage, advertisement, or element to determine which performs better in terms of conversion, click-through rates, or other key metrics.

Example: The e-commerce company conducted split testing on their website’s landing page, comparing different headline variations to determine the most effective messaging for driving conversions.

Subscription Commerce

Definition: Subscription commerce, also known as subscription-based or recurring revenue models, involves offering products or services on a subscription basis, typically with recurring payments at regular intervals.


The e-commerce business launched a subscription commerce service, providing customers with a monthly box of curated products based on their preferences, creating a predictable revenue stream.


Definition: A touchpoint refers to any interaction or point of contact between a customer and a business, whether it occurs online, offline, through customer service, marketing, or sales channels.

Example: The e-commerce company mapped out the customer journey, identifying touchpoints where customers interacted with the brand, ensuring a consistent and positive experience across all touchpoints.

Virtual Reality (VR)

Definition: Virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world, typically created through computer-generated environments and presented to the user through specialized hardware.

Example: The e-commerce retailer embraced virtual reality technology, allowing customers to virtually explore and experience products before making a purchase, enhancing the online shopping experience.

Web Hosting

Definition: Web hosting refers to the service that provides storage space and access for websites on servers, allowing them to be accessed and viewed on the internet.

Example: The e-commerce company partnered with a reliable web hosting provider to ensure their website remained accessible, fast, and secure for online visitors and customers.

Web Traffic

Definition: Web traffic refers to the number of visitors or users who access a website, providing insights into the popularity, reach, and engagement of the site.

Example: The e-commerce platform monitored web traffic using analytics tools, tracking the number of unique visitors, page views, and average session duration to assess the effectiveness of marketing campaigns and website performance.


Definition: An algorithm is a set of rules or procedures designed to solve specific problems or perform tasks, often used in e-commerce to power recommendation systems, search engines, and data analysis.

Example: The e-commerce website utilized a sophisticated recommendation algorithm to personalize product suggestions for each customer based on their browsing and purchase history.

Bounce Rate

Definition: Bounce rate is a metric that measures the percentage of website visitors who leave a site without interacting with any other pages, typically indicating a lack of engagement or relevance.

Example: The e-commerce store analyzed their bounce rate to identify pages with high bounce rates and made adjustments to improve content, usability, or page load times to reduce bounce rates and retain visitors.

Customer Segmentation

Definition: Customer segmentation involves dividing a customer base into distinct groups or segments based on common characteristics, such as demographics, behavior, or preferences, to better understand and target specific customer segments.

Example: The e-commerce company employed customer segmentation strategies to personalize marketing messages and offers for different customer segments, tailoring campaigns to their unique needs and interests.

Data Breach

Definition: A data breach occurs when unauthorized individuals or entities gain access to sensitive or confidential data, potentially leading to theft, misuse, or exposure of personal or financial information.

Example: The e-commerce retailer experienced a data breach that compromised customer data, prompting them to implement enhanced security measures, notify affected customers, and work with cybersecurity experts to prevent future incidents.

Digital Marketing

Definition: Digital marketing encompasses all marketing efforts that utilize digital channels, such as websites, search engines, social media, email, and online advertising, to promote products or services and engage with customers.

Example: The e-commerce business allocated a significant portion of their marketing budget to digital marketing channels, leveraging search engine optimization, social media campaigns, and targeted email marketing to drive website traffic and conversions.


Definition: Hyperlocal refers to a highly localized focus or targeting strategy, often used in e-commerce to deliver personalized content, offers, or services to individuals based on their specific geographical location.

Example: The e-commerce platform utilized hyperlocal targeting, displaying location-specific promotions to customers based on their IP addresses or GPS data, enhancing relevance and increasing conversion rates.


Definition: An impression is a metric that measures the number of times an advertisement, webpage, or digital content is displayed or viewed by users, regardless of whether they interact with it.

Example: The e-commerce company tracked impressions for their online advertisements to assess their reach and visibility, optimizing campaigns to increase brand exposure and attract potential customers.

Lead Generation

Definition: Lead generation involves identifying and attracting potential customers or leads for a business, often through marketing efforts such as content marketing, email marketing, or lead capture forms.

Example: The e-commerce retailer implemented lead generation strategies, offering free downloadable guides or conducting webinars to capture contact information and nurture potential customers into making a purchase.


Definition: Logistics refers to the management and coordination of the flow of goods, services, and information between various points in the supply chain, including inventory management, warehousing, transportation, and order fulfillment.

Example: The e-commerce company partnered with a logistics provider to streamline their supply chain, ensuring efficient delivery of products to customers while minimizing costs and optimizing inventory levels.


Definition: A microsite is a small, specialized website or web page that exists separately from a company’s main website, often created to focus on a specific campaign, product, or event.

Example: The e-commerce business created a microsite to promote a limited-time product launch, providing detailed information, visuals, and an exclusive purchase opportunity to generate buzz and engagement.

Open Source

Definition: Open source refers to software or systems that are developed and distributed with a license allowing users to access, modify, and distribute the source code freely.

Example: The e-commerce platform utilized open source software to build and customize their online store, taking advantage of the flexibility and cost-effectiveness offered by the open-source community.

Programmatic Advertising

Definition: Programmatic advertising is the automated buying and selling of advertising space in real-time using algorithms and data-driven technologies, enabling targeted and efficient ad placement.

Example: The e-commerce company employed programmatic advertising to optimize their online ad campaigns, leveraging data and automation to deliver targeted ads to specific customer segments and achieve higher conversion rates.

Quality Score

Definition: Quality score is a metric used in online advertising platforms, such as Google Ads, to evaluate the quality and relevance of advertisements, keywords, and landing pages, influencing ad rankings and cost-per-click.

Example: The e-commerce retailer continuously monitored and optimized their quality scores, ensuring their advertisements and landing pages were highly relevant and engaging to maximize ad performance.


Definition: A reseller is an individual or business that purchases products or services from a manufacturer or distributor and sells them to end customers, often with a markup

or profit margin.

Example: The e-commerce platform partnered with resellers to expand their distribution network, allowing them to reach a broader customer base through third-party retail outlets or online marketplaces.


Definition: Scalability refers to the ability of a system, business, or infrastructure to accommodate increased demands, workload, or growth without significant performance degradation or resource limitations.

Example: The e-commerce company invested in scalable hosting infrastructure and flexible systems to accommodate sudden spikes in traffic and ensure a seamless shopping experience, even during peak seasons or promotional events.

Secure Socket Layer (SSL)

Definition: Secure Socket Layer (SSL) is a cryptographic protocol that provides secure communication over the internet, encrypting data transmitted between a website and its users to prevent unauthorized access or interception.

Example: The e-commerce website implemented SSL encryption to protect customer data, ensuring secure transmission of personal and payment information during online transactions.

Shipping Confirmation

Definition: A shipping confirmation is a notification sent to a customer to confirm that their order has been shipped, usually including details such as tracking numbers and estimated delivery dates.

Example: The e-commerce store automatically sent shipping confirmation emails to customers, providing them with real-time updates on the status and progress of their orders, enhancing transparency and customer satisfaction.

Shopping Cart Software

Definition: Shopping cart software, also known as e-commerce software or online store builders, is a platform or application that enables businesses to build and manage their online stores, including product catalogs, payment processing, and order management.

Example: The e-commerce retailer chose a user-friendly shopping cart software that provided a seamless integration of product management, secure checkout, and inventory tracking.

Traffic Acquisition

Definition: Traffic acquisition refers to the process of attracting and driving visitors or users to a website or online platform through various marketing channels and strategies.

Example: The e-commerce company implemented a diverse traffic acquisition strategy, utilizing search engine optimization, pay-per-click advertising, social media campaigns, and content marketing to attract a steady stream of targeted visitors.

Unique Visitor

Definition: A unique visitor refers to an individual user who visits a website within a specific timeframe, regardless of the number of times they access the site or view multiple pages.

Example: The e-commerce website tracked unique visitors to assess the size and growth of their customer base, providing insights into the effectiveness of marketing campaigns and customer acquisition efforts.


Definition: A voucher is a coupon, ticket, or document that entitles the holder to a discount, rebate, or specific promotional offer when presented or redeemed during a purchase.

Example: The e-commerce store offered digital vouchers that customers could apply at checkout to receive a discount on their total order, incentivizing repeat purchases and increasing customer loyalty.

Web Design

Definition: Web design encompasses the process of creating and arranging the visual elements, layout, and user interface of a website, aiming to enhance usability, aesthetics, and overall user experience.

Example: The e-commerce company hired professional web designers to create a visually appealing and user-friendly website, focusing on intuitive navigation, clear product presentation, and a cohesive brand identity.

White Label

Definition: White label refers to a product or service that is produced by one company but marketed and sold by another company under their own brand

name, often without the end consumer knowing the original source.

Example: The e-commerce retailer partnered with a white label manufacturer to offer a range of private-label products, allowing them to sell exclusive merchandise under their own brand.

Word of Mouth (WOM) Marketing

Definition: Word of mouth (WOM) marketing is a form of marketing that relies on positive recommendations and referrals from satisfied customers to generate organic growth and attract new customers.

Example: The e-commerce business encouraged word of mouth marketing by providing exceptional customer service, offering referral incentives, and actively engaging with customers on social media platforms to foster positive brand advocacy.

Conversion Funnel

Definition: A conversion funnel, also known as a sales funnel, is a series of steps or stages that a potential customer goes through, from initial awareness to final conversion or purchase.

Example: The e-commerce company analyzed their conversion funnel to identify potential bottlenecks or areas for improvement, optimizing each stage to increase conversion rates and overall sales performance.

Direct Traffic

Definition: Direct traffic refers to website visitors who arrive directly at a website by typing the URL directly into their browser or accessing it through a bookmark, without coming from a referral source or search engine.

Example: The e-commerce website monitored direct traffic to measure the effectiveness of offline marketing efforts, such as print ads or television commercials, as well as brand recognition and customer loyalty.

Exit Rate

Definition: Exit rate is a metric that measures the percentage of website visitors who exit or leave a website from a specific page, often indicating the last page visited before leaving the site.

Example: The e-commerce retailer analyzed exit rates to identify pages with high exit rates and optimize their content, layout, or calls-to-action to reduce bounce rates and improve user engagement.

Growth Hacking

Definition: Growth hacking refers to the use of innovative and unconventional strategies, techniques, and experiments to rapidly grow a business, acquire new customers, and increase revenue.

Example: The e-commerce startup embraced growth hacking techniques, leveraging viral marketing campaigns, referral programs, and social media contests to quickly gain a large customer base and establish brand awareness.

Inbound Marketing

Definition: Inbound marketing is a customer-centric marketing methodology that focuses on attracting, engaging, and delighting customers through relevant and valuable content, rather than traditional push advertising methods.

Example: The e-commerce company implemented inbound marketing strategies, creating informative blog posts, producing educational videos, and offering free resources to attract and engage potential customers, fostering long-term relationships and repeat business.

Lookalike Audience

Definition: A lookalike audience is a target audience that closely resembles the characteristics, behaviors, and preferences of an existing customer segment, identified through data analysis or algorithms.

Example: The e-commerce business utilized lookalike audience targeting in their advertising campaigns, allowing them to reach new potential customers who share similar traits and interests to their existing customer base.

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