What Does Clout Mean In Rap? (EXPLAINED)

Normally, clout may mean a heavy blow or some political power. However, its usage in rap slang connotes a different reference or meaning. 

Some rappers and artists might use clout to refer to fame, fortune, and influence. The term gets used often in social media, especially if something goes viral that allows a person to gain some followers or internet traffic. Clout is how much people are talking about something or someone and how influential they could be. The term for someone trying to become famous or viral is “clout-chaser.” Some of our examples are down below:

“Justin Bieber is clout-chasing to become viral on the Internet. The age of social media has truly come.”

And

“Our teacher has some major clout because of Tiktok.”

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